Digital Content Writing and Copywriting

Keywords and SEO add a new dimension to writing skills in online publishing and content marketing. Digital content writing, copywriting and blogging have become the simultaneously creative and technical tools considered essential to attract and convert customers online. 

I give you quality content that is valuable for SEO (search engine optimisation) and valuable for your readers, whether I'm writing an article for online publication, a company blog, or content for a website.

My vast experience in writing articles for various audiences means I know how to grasp any subject matter and convey your message in a way that is informative and appealing to your customers. 

I also write content for print publishing, such as content for brochures, pamphlets, newsletters, etc.

Portfolio

Here you can find some of the most substantial and diverse content writing projects I have undertaken. Others not listed here, since they were done on behalf of the website designer and developer, include websites for Construction & Turnkey Services, IT Repairs, and Estate Agents, among others.

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The Web Ally
Copywriting and content of entire website including direct on-page SEO

On this collaborative project, we have offered advice from website scope, keyword research, sitemap creation, website design/content styling, SEO content including CTA's and other copywriting, on-page SEO and general site SEO. To get a good overview about what I can do with regards to SEO content, this website has it all.

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Atom IT Technics
SEO content for Repairs Services section

Content and Search Engine Optimisation for the Repairs section of this existing website. Included revision of sitemap, new expanded content and SEO to make it more user friendly and easier to find by search engines.

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Cortex
Complete overhaul of existing WordPress hair products website

SEO content marketing including new sitemap creation for existing WordPress website, with a focus on search engine optimisation and making it more user friendly. This project included direct back-end restructuring, including the creation of new pages, menu restructuring, content writing and on-page SEO.

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Sado
Complete overhaul of CMS website for printing supplies

This project included a complete hands-on overhall of a CMS website, from sitemap creation based on keywords to direct back-end restructuring. The job included deleting old pages, creation of new pages, menu restructuring, content and on-page SEO.

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Gay Guide Malta
Content writing for Malta guide endorsed by MTA

This project required fresh SEO content for an existing website. The sitemap was revised and entire content written for what is the official gay guide to Malta, endorsed by the Malta Tourism Authority.

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Jobs for Mums
Content writing and blogging for flexible jobs website for mothers

Handled website content, tagline copy and blogging for this client on an ongoing basis. Attention on promoting flexible working while targeting two audiences: employers and job seekers, with different copy and voice accordingly.

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Blanc Boutique Hotel
​Content for a branded website of a new upmarket boutique hotel

Handled the entire content of the branded website of this exclusive property in Sliema. SEO was a consideration only on a few dedicated pages that could rank on Google and bring organic traffic to the website.

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iShence AutoGrow
​SEO content for the website of an app for automated growing

Devised sitemap from scratch, based on the existing homepage, to provide more detailed information and dedicated SEO pages. Creating content for this foreign client included multiple challenges: to understand technical content and present it in a simple, easy-to-understand way, with attention on SEO and conversions. 

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Madliena Lodge
​​Content writing for branded website for a restaurant

The focus of this content was on provoking an evocative experience for the visitor. Attention was focused on creativity and engagement through strong images, punchy yet imaginative content and personalisation. SEO was a secondary concern as this website revolves around brand image.

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Malta Hostel - Hostel Jones
​Pure SEO website to supplement branded website

SEO content writing for a pure SEO website to run alongside an existing branded website. Special attention given to keywords while presenting them in a creative and engaging way to the public, supplying useful, relevant, and persuasive content to encourage conversions. Fantastic ranking for this site for most of the keywords selected. 

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Lotus Room Yoga Centre
​Content writing and on-page SEO for yoga centre website

SEO content marketing for new WordPress website. Front-end editing and text formatting using Themify builder. Back-end on-page SEO includes sitemap optimisation, menu optimisation, site info, connecting Analytics and Search Console, etc.

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Renata Access Energy Flow
​Content edit and on-page SEO for holistic services website

Handled basic SEO for new Wix website with existing content. This included sitemap optimisation, site info, on-page SEO including content editing and formatting, connecting Analytics and Search Console, etc. 

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BELS
​Blogging for Business English Language School 

On-going blog writing about Malta and learning English in Malta to form part of the English language school's existing marketing plan. Specific attention given to keywords and SEO of each blog post across a one year plan.

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Furniture.com.mt
​Copywriting for e-commerce website

Copywriting project on behalf of a domain marketer who prepares ready-made search engine optimised e-commerce websites. Over 2000 pieces of persuasive SEO copywriting for individual furniture items for different areas of the home.

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Sense Your Presence
​Content edit and on page SEO for holistic services website

Basic SEO and content edit for existing Wix website. This included sitemap optimisation, site info, on-page SEO including text editing and formatting, connecting Analytics and Search Console, etc. 

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Sextoys.com.mt
Copywriting for e-commerce website

This already successful online shopping website wanted refined copy to improve ranking for specific keywords and reduce bounce rate. This spanned from writing the content on general pages to persuasive SEO copywriting for each subcategory of items on sale.

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Palazzo Stagno
Content writing for events venue website

Following a tour of the Palazzo, this client entrusted me with developing the site map and fresh content of the new website to represent the wedding and events venue's marketing concept. I also wrote copy to appear on third party websites.

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Mums.com.mt
Content writing for this resource website for mothers

I wrote most of the content for this website and edited existing content, restructured the sitemap and built pages directly on WordPress using DiVi builder.

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LITTLEROCK.com.mt
​SEO articles intended to go viral for a popular online magazine

I produced several SEO articles daily as a full-time content writer during a one year content marketing project for a large import company. What became a very popular local online magazine was eventually terminated when the marketing project period ended. Today, only the food section remains. Go to my articles portfolio to see some of the most popular articles, including a few which went viral. 

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My Destination / Malta
Content writing for online travel guide

In my early content writing days, I worked consistently for My Destination Malta and wrote much of the content of this website. ​Includes, but is not limited to, the entire towns and villages section, several travel articles, and many of the profiles of local businesses.